Advertising – Print
A paid advertisement in a physical publication
-Modern Machine Shop - jan, feb, mar
Advertising - Web
A paid advertisement on a website, in an e-newsletter or a paid feature in the digital version of the magazine
-http://www.mmsonline.com/zones/cam - jan, feb, mar
The number of press releases that have been created / translated and sent to editors. It is not the number of times the press release was picked up by a publication.
Other Editorial/User stories
Editorial is any article that mentions CGTech or VERICUT. VERICUT is mentioned, but may not be the entire focus of the article.
An article that focuses on how a Customer uses VERICUT.
The number of user stories created/translated. It is not the number of times a user story is picked-up by a publication.
-lights out machining
Events (Tradeshows & VUEs)
-[name of event] - [# of leads], [plan to attend again?]
-IMTS - 756 leads, will attend in 2014
(Join any new industry groups? Form any new partners?) Example:
Collateral created or translated
Collateral includes flyers, brochures, books, stationary, etc.
-New release flyer
Website and Web Marketing
(Search engine optimization efforts, web pages translated, micro sites, google adwords, social media, referring links on customer and partner websites...) Example:
-translate new release page
Direct Marketing and Other activities
(E-mail campaigns, direct mail, industry association involvement, lead/prospect generation) Example:
-1 training e-mail blast
-3 trade show e-mail blasts
-1 direct mail newsletter to prospects and customers
Please copy images, files, etc. to your public folder.
(Ads, web banners, posters, collateral, etc.)