• Advertising – Print

  • Please enter a value between 0 and 100.
    A paid advertisement in a physical publication
  • Example:
    -Modern Machine Shop - jan, feb, mar
  • Advertising - Web

  • A paid advertisement on a website, in an e-newsletter or a paid feature in the digital version of the magazine
  • Example:
    -http://www.mmsonline.com/zones/cam - jan, feb, mar
  • Press Releases

  • The number of press releases that have been created / translated and sent to editors. It is not the number of times the press release was picked up by a publication.
  • Example:
    -Esprit interface
    -VUE
  • Other Editorial/User stories

  • Editorial is any article that mentions CGTech or VERICUT. VERICUT is mentioned, but may not be the entire focus of the article.
  • An article that focuses on how a Customer uses VERICUT. The number of user stories created/translated. It is not the number of times a user story is picked-up by a publication.
  • Example:
    -lights out machining
  • Events (Tradeshows & VUEs)

  • Format:
    -[name of event] - [# of leads], [plan to attend again?]
    Example:
    -IMTS - 756 leads, will attend in 2014
  • Partner activities

  • (Join any new industry groups? Form any new partners?) Example:
    -Joined NTMA
  • Collateral created or translated

  • Collateral includes flyers, brochures, books, stationary, etc.
  • Example:
    -New release flyer
  • Website and Web Marketing

  • (Search engine optimization efforts, web pages translated, micro sites, google adwords, social media, referring links on customer and partner websites...) Example:
    -translate new release page
  • Direct Marketing and Other activities

  • (E-mail campaigns, direct mail, industry association involvement, lead/prospect generation) Example:
    -1 training e-mail blast
    -3 trade show e-mail blasts
    -1 direct mail newsletter to prospects and customers
  • Please copy images, files, etc. to your public folder.

  • (Ads, web banners, posters, collateral, etc.)